Folks, social media isn’t hard.
To explain, let’s take a trip back to 1954…the year my Mom was born.
Imagine you head to the local hardware store for a hammer. Once there you are greeted by Sam. You know Sam, he knows you. You bought a screwdriver three months ago, and Sam helped you pick out the right driver of screws. Sam is the man.
Not only do you know Sam because of his hardware store. You know Sam from church. You know Sam because he has a daughter in the same grade as your son. You have a relationship with Sam.
Guess what? Social media is an opportunity for you…almighty business owner, nonprofit volunteer, cubicle dweller…to be Sam again.
Social media gives you an opportunity to engage your friends and customers.
It’s not a megaphone – no one listens to an amplified sales pitch anywho.
It’s not an elevator speech – aren’t you relieved?
It’s an opportunity to engage.